Recently we partnered with the Don Dunstan Foundation for the inaugural AdMental. As a Gruen Transfer inspired event during public health week the event was aimed at using the power of marketing and advertising to help improve mental wellbeing. It featured a ‘pitch session’ where local advertising agencies developed a short TV advertisement answering the question of what the equivalent prevention message of Slip, Slop, Slap for Cancer Prevention is for mental health.
The event was a huge success. Attracting an almost sell-out crowd of over 400 people this important event proved to be a highly engaging way to promote mental wellness, and your support was key to its success. Click below to watch the live stream and the ads that were produced!